The European wine industry faces significant changes in 2024. Under EU Regulation 2021/2117, all wines sold in the EU must now comply with new labelling requirements, including nutritional facts and ingredient lists.
At Fluxy.One, we understand the complexity of these new regulations. In this article, we break down the essential details and show you how digital tools like QR codes can not only help you stay compliant but also streamline your entire labeling process.
Why This Matters to Winemakers
If you’re in the wine business, this reform has a direct impact on you. From December 8, 2023, all wines and aromatized wines (such as Vermouth and Lillet) must include a nutrition declaration and an ingredient list on their labels. This reform is part of the broader effort under the Common Agricultural Policy (CAP) and the European Farm to Fork strategy to boost transparency, health, and food safety.
But don’t worry—digital solutions like GS1 QR codes offer an efficient and flexible way to comply without disrupting your label design.
What EU Regulation 2021/2117 Requires
- Nutrition Declarations: The label must include information such as energy, fat, carbohydrates, sugars, protein, and salt. This information can either be printed on the label or provided electronically through a QR code.
- Ingredient Lists: A clear list of ingredients must be included, arranged by weight. However, allergen information must always be printed on the label.
- Digital Link Option: Use QR codes to direct consumers to an online page that hosts the nutrition declaration and ingredient list, allowing you to keep your physical label clean while meeting regulatory requirements.
Why GS1 QR Codes Are Your Best Bet
At Fluxy.One, we provide digital solutions that help businesses meet these new standards. Here’s how GS1 QR codes can transform your labeling process:
- Streamlined Compliance: With a single QR code, provide all mandatory information, while enjoying the flexibility to update content anytime—without the need for reprinting.
- Optimize Label Space: Reduce clutter on your labels by using one QR code for all regulatory data, including barcodes, ingredient lists, and marketing tags.
- Enhance Customer Engagement: Go beyond compliance by integrating interactive features like winery tours, recipes, or loyalty programs via the QR code.
- Global Readiness: Be prepared for the 2027 global transition to digital link QR codes, which will simplify processes across the supply chain.
In addition, as stated by article 15 of EU Regulation 1169/2011, mandatory information must be provided in a language easily understood by the consumers of the EU country where a food or beverage is marketed
- Fluxy.One allows automatic translations into all EU languages.
Non-Compliance Risks
Failing to comply with EU Regulation 2021/2117 could result in your products being withdrawn from the market, along with potential penalties. With the EU accounting for 63% of global wine production and 70% of total wine exports, compliance is essential. And as other countries, like the U.S., consider similar regulations, staying ahead of the curve will benefit your business globally.
Future-Proof Your Wine Labeling with Fluxy.One
At Fluxy.One, we specialize in helping businesses comply with EU regulations through Digital Product Passports (DPPs) and GS1 standards. Whether you need help integrating QR codes or creating a streamlined labeling system, we’re here to guide you every step of the way.
Don’t wait until the last minute—let’s make sure your wine labels are fully compliant. Together, we can embrace the digital future of wine labeling and exceed both regulatory and consumer expectations.
Follow Fluxy.One for more insights on compliance, digital transformation, and staying competitive in the evolving EU market.
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