As the European Union strengthens its focus on sustainability and transparency, EU Regulation 2021/2117 marks a transformative shift in how agricultural and food products are labeled and presented. This regulation, particularly crucial for the wine industry, enhances product transparency and safeguards geographical indications, ensuring consumers receive accurate and trustworthy information about the origins and quality of the products they purchase.
Understanding EU Regulation 2021/2117
Effective from December 2021, EU Regulation 2021/2117 updates existing guidelines to meet the changing needs of the market. This regulation enhances the presentation, labeling, and protection of agricultural and food products, aiming to unify product standards across the European Union.
Key Objectives of the Regulation
The primary goals of EU Regulation 2021/2117 include:
- Fair Resource Distribution: It focuses on supporting vulnerable regions, including the outermost areas of the Union, ensuring equitable access to resources.
- Geographical Indication Protection: The regulation protects the authenticity of products, especially in the wine sector, ensuring consumers have clear, truthful information regarding the origin of products.
- Promoting Transparency and Trust: By enhancing product labeling, the regulation fosters a deeper connection between producers and consumers, emphasizing transparency in sourcing and production.
Impact on the Agricultural and Wine Sector
For the agricultural sector, particularly for wine producers, this regulation enforces a new level of transparency and quality control:
- Flavored Wine Products: Labeling must explicitly indicate any added flavors or aromas, ensuring full transparency for consumers.
- Geographical Indications: Wine producers must adhere to stringent guidelines to protect regional authenticity, maintaining the integrity of Europe’s rich winemaking traditions.
- Allergen Information: Labels must disclose any potential allergens, keeping consumer safety at the forefront.
Wine Labeling: A Focus on Transparency
The wine industry faces direct implications under this regulation:
- Clear Information: Consumers need to know the exact origin of the wine, down to the region and vineyard.
- Quality and Certification: Wines that meet specific standards will carry certification seals, providing additional consumer assurance.
- Sustainability Focus: With transparency in labeling, the regulation helps businesses align with EU sustainability goals, making it easier for consumers to identify eco-friendly and ethically produced products.
How Fluxy.One Can Help
At Fluxy.One, we recognize the complexities SMEs face when trying to comply with new EU regulations. Our platform integrates Digital Product Passports (DPPs) and GS1 standards, providing a simple, scalable solution for product labeling and transparency.
By partnering with Fluxy.One, SMEs can:
- Simplify Compliance: Automatically generate DPPs that align with EU standards.
- Boost Consumer Trust: Showcase product origin, quality, and sustainability metrics in a clear, accessible way.
- Scale Efficiently: As regulations evolve, Fluxy.One’s platform adapts, helping your business remain compliant and competitive.
Conclusion: A Shift Toward Sustainable Growth
As the EU’s sustainability goals become more stringent, transparency and trust are becoming non-negotiable aspects of doing business. By adopting the changes introduced by EU Regulation 2021/2117, SMEs can enhance consumer trust, protect geographical indications, and contribute to a more sustainable, transparent marketplace.
Fluxy.One is here to guide SMEs through these changes, helping them stay compliant while building stronger, more trustworthy brands. Don’t wait—align your business with the EU’s sustainability standards today.
Follow Fluxy.One for insights and updates on EU regulations, sustainable practices, and how we can help your business thrive in an increasingly transparent world.
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