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Demystifying GS1 Digital Link: The Ultimate Guide

GS1 Digital Link

GS1 digital link serves as a comprehensive reservoir of product data, consolidating unique product details into a singular code stored within a 2D barcode, adhering to global standards.

When crafting a GS1 barcode, disparate data elements merge into a unified code, subsequently embedded within a QR code or data matrix barcode.

Let's delve deeper into the intricacies of the digital link to unveil the mechanics behind QR code data storage.

GS1 digital link adheres to a standardized structure known as the Uniform Resource Identifier (URI) syntax. But what exactly does this entail?


Essentially, a GS1 code encompasses vital components:

🌐 Domain

🔑 Primary Identification Key

🔍 Key Qualifiers

📝 Data Attributes


By inputting and amalgamating these elements, you can generate your personalized GS1 digital link, effectively encapsulating your product data.

Consider this example GS1 digital link:

[Visual representation of a GS1 digital link]

This amalgamated GS1 digital link is then encoded onto a data carrier such as a QR code or data matrix barcode. Upon scanning, the resolver retrieves the URI, providing access to the stored information.

Utilizing GS1 QR codes or data matrix barcodes not only grants your product a unique digital identity but also creates a convenient digital gateway for your brand and consumer interactions.

This is the power of 2D barcodes, particularly QR codes. With a simple scan using a smartphone, you can unlock a wealth of information, effortlessly accessed at your fingertips.

Now, let's explore the layered architecture behind a GS1 digital link to understand how it's transformed into a scannable code for data retrieval.


A GS1 QR code or barcode amalgamates various data, including:

🔗 Web domain

🔑 Product primary identification key

🔍 Unique identifier

📝 Product's key qualifiers

📊 Data attributes


These components form a Uniform Resource Identifier (URI), linking physical products with online information. Resolvers decode the URI upon scanning, facilitating access to multiple, relevant content based on the digital link's behavior.

Data carriers, such as QR codes or data matrix barcodes, encode the GS1 digital link URI, attaching it to products for easy retrieval of stored information. QR codes, in particular, offer larger data storage capacity and omnidirectional access via smartphones, making them an ideal choice.

Applications can leverage GS1 digital link-based technology to serve diverse business needs, enabling efficient retrieval and interpretation of compressed product data structured according to GS1 standards.

In summary, GS1 digital link revolutionizes product data management, offering a streamlined approach to accessing and interpreting essential product information, seamlessly bridging physical products with digital realms.


✏️If you want to understand in more detail the use and possibilities of DPP and GS1 Digital Link, Fluxy.One experts are at your service. (info@fluxy.one)

The use of DPP is already mandatory in certain product categories in the Eurozone, tomorrow DPP will be extended to all major product categories. Seize the opportunity to be the first and signal to your consumers your business' commitment to sustainability and Europe's circular economy.


🔗DPP, Digital Link and GS1 QR codes are not only requirements for communicating the necessary minimum product information, but also a unique tool for direct communication with the consumer. Just imagine: your instructions are automatically translated into all the languages of the Eurozone, you have the opportunity to talk about your product in videos or attach additional marketing materials such as recipes or FAQs, you can conduct surveys or prize draws, and all this without using the precious resources of our planet. Plus, you get real-time analytics on your product communications, which you can use for sales forecasting and market research, as well as indirect counterfeit identification.


♻️Establish a sustainable digital link with the consumer - Fluxy.one!

Fluxy.one is a platform for managing DPP and GS1 QR codes.



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